It’s not you, it’s me – the warning signs a client might leave

2019-07-15T12:46:38+01:00

When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]

It’s not you, it’s me – the warning signs a client might leave2019-07-15T12:46:38+01:00

The Impact of CRM on Business Growth

2019-07-12T14:08:44+01:00

CRM Magazine recently found that a whopping 91% of businesses with ten or more employees currently leverage CRM—and it’s easy to understand why. It’s almost impossible to remain competitive in today’s landscape without the use of a CRM solution. Leveraging CRM [...]

The Impact of CRM on Business Growth2019-07-12T14:08:44+01:00

Hello? Is anyone out there? Getting to know your audience…

2019-07-12T14:58:42+01:00

Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]

Hello? Is anyone out there? Getting to know your audience…2019-07-12T14:58:42+01:00

Being on the Front Foot – Four Tips for Proactive Account Management

2019-07-12T15:11:21+01:00

A key issue for many accountancy firms is they don’t have a formalized account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2019-07-12T15:11:21+01:00

The content deluge – how do you cut through and create a loyal audience?

2019-07-12T15:26:29+01:00

The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]

The content deluge – how do you cut through and create a loyal audience?2019-07-12T15:26:29+01:00

A bird in the hand – five tips for client retention

2019-07-12T15:37:25+01:00

The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]

A bird in the hand – five tips for client retention2019-07-12T15:37:25+01:00

Customer in the Spotlight: Atlantic Data Security

2019-04-23T12:17:05+01:00

In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]

Customer in the Spotlight: Atlantic Data Security2019-04-23T12:17:05+01:00

Gaining a competitive edge through customer experience

2019-02-26T16:44:15+01:00

As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate. But if you want to generate growth – and who doesn’t? –  you must find ways to stand out. And one of [...]

Gaining a competitive edge through customer experience2019-02-26T16:44:15+01:00

Align your organisation and prioritise to succeed

2019-07-10T08:53:17+01:00

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least some misalignment [...]

Align your organisation and prioritise to succeed2019-07-10T08:53:17+01:00