Ethical technology – why it’s still about the people, not the bots

2020-02-13T11:22:21+00:00

By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]

Ethical technology – why it’s still about the people, not the bots2020-02-13T11:22:21+00:00

How CRM Improves Customer Experience

2020-02-03T11:17:44+00:00

Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey.  People and products are the main elements [...]

How CRM Improves Customer Experience2020-02-03T11:17:44+00:00

Thinking of switching CRM? Here’s a check list….

2020-04-15T10:55:02+01:00

It’s not you. It’s me. I’ve changed. I’ve grown - my needs aren’t the same as when we got together 10 years ago. I’m sorry, but you don’t fit the bill any more. And so might go a “break [...]

Thinking of switching CRM? Here’s a check list….2020-04-15T10:55:02+01:00

Customer in the Spotlight: Atlantic Data Security

2019-04-23T12:17:05+01:00

In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]

Customer in the Spotlight: Atlantic Data Security2019-04-23T12:17:05+01:00

Isn’t it time to switch your Salesforce online CRM?

2019-02-26T16:47:27+00:00

Fed up with your inadequate online CRM? There is an alternative and it doesn't cost the earth...in fact it won't cost anything at all!Over the past four years, we have migrated many Salesforce.com customers across to Workbooks.com. As you'd expect, [...]

Isn’t it time to switch your Salesforce online CRM?2019-02-26T16:47:27+00:00

How does England’s World Cup Performance link to your CRM Provider?

2019-02-26T16:47:33+00:00

ENGLAND 0 - 1 CRMThis year's football world cup has certainly thrown up some shock results - defending champs Spain getting knocked out in the first few games, England failing to progress through the group stages for the first time since [...]

How does England’s World Cup Performance link to your CRM Provider?2019-02-26T16:47:33+00:00

Are your ERP and CRM systems making you money?

2020-02-25T16:24:06+00:00

If you are not taking advantage of having your ERP and CRM systems integrated, then you are missing out. ERP systems typically do a great job of managing the order to invoice process, including all the logistics around manufacturing, [...]

Are your ERP and CRM systems making you money?2020-02-25T16:24:06+00:00

The evolution of marketing with online CRM software

2019-02-27T15:30:59+00:00

Effective online CRM software transforms your marketing efforts and brings a sophisticated approach to your activitiesThe "aggressive" growth ambitions of many businesses place excessive demands on the marketing team: not only are they tasked with determining key areas of business [...]

The evolution of marketing with online CRM software2019-02-27T15:30:59+00:00

Web-based CRM + Integrated Sales and Marketing Goals = Boosted Revenue

2020-04-15T10:51:05+01:00

Are your Sales and Marketing teams working in silos, not sharing information and not really believing that the other team is doing a good job? Is this independent approach constraining your business growth and ultimately restricting revenue growth? Whilst [...]

Web-based CRM + Integrated Sales and Marketing Goals = Boosted Revenue2020-04-15T10:51:05+01:00
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