By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]
Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey. People and products are the main elements [...]
It’s not you. It’s me. I’ve changed. I’ve grown - my needs aren’t the same as when we got together 10 years ago. I’m sorry, but you don’t fit the bill any more. And so might go a “break [...]
In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]
That is still the view of a surprising number of SMEs. When we interviewed a sample of organisations in December 2017 we found a remarkable 30% of them are yet to implement any form of CRM technology. They are [...]
Looking for Salesforce alternatives? Get more for your money with Workbooks Would you be interested in saving 50-70% on your CRM license costs whilst benefiting from additional functionality? That sounds like a ‘no brainer’ right? Solutions from large vendors [...]
With unsubscribe rates increasing, open rates decreasing and our inboxes being filled with more and more noise (source - Signupto.com) how can you stand out in a crowd of offers, free trials and the promises of grand riches from millionaire [...]
Your marketing team are all busy working on campaigns, analysing website performance, driving social media activity, managing events all trying to move the needle on lead generation and build your brand. But how do you keep track of all [...]
Not only does creating activities in Workbooks allow you to monitor interactions with people and organisations, but they can also be used to monitor the performance of your marketing team (or any team for that matter). You can use the Type field [...]
CRM software is a great way for managing all of your customers contact information and business interactions in one place. Cloud-based CRM is more popular now than ever before, where data is hosted on the CRM company’s servers rather [...]
