By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]
Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey. People and products are the main elements [...]
It’s not you. It’s me. I’ve changed. I’ve grown - my needs aren’t the same as when we got together 10 years ago. I’m sorry, but you don’t fit the bill any more. And so might go a “break [...]
In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]
That is still the view of a surprising number of SMEs. When we interviewed a sample of organisations in December 2017 we found a remarkable 30% of them are yet to implement any form of CRM technology. They are [...]
Fed up with your inadequate online CRM? There is an alternative and it doesn't cost the earth...in fact it won't cost anything at all!Over the past four years, we have migrated many Salesforce.com customers across to Workbooks.com. As you'd expect, [...]
ENGLAND 0 - 1 CRMThis year's football world cup has certainly thrown up some shock results - defending champs Spain getting knocked out in the first few games, England failing to progress through the group stages for the first time since [...]
If you are not taking advantage of having your ERP and CRM systems integrated, then you are missing out. ERP systems typically do a great job of managing the order to invoice process, including all the logistics around manufacturing, [...]
Effective online CRM software transforms your marketing efforts and brings a sophisticated approach to your activitiesThe "aggressive" growth ambitions of many businesses place excessive demands on the marketing team: not only are they tasked with determining key areas of business [...]
Are your Sales and Marketing teams working in silos, not sharing information and not really believing that the other team is doing a good job? Is this independent approach constraining your business growth and ultimately restricting revenue growth? Whilst [...]
