When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]
CRM Magazine recently found that a whopping 91% of businesses with ten or more employees currently leverage CRM—and it’s easy to understand why. It’s almost impossible to remain competitive in today’s landscape without the use of a CRM solution. Leveraging CRM [...]
Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]
A key issue for many accountancy firms is they don’t have a formalized account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]
The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]
The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]
In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]
In this month's 'Customer in the spotlight', we discover how CRM helps chartered accountancy firm French Duncan to save valuable admin time and positions the business strongly for future success. With 200 staff and 15 partners working across five [...]
As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate. But if you want to generate growth – and who doesn’t? – you must find ways to stand out. And one of [...]
Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least some misalignment [...]
