The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]
In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]
In this month's 'Customer in the spotlight', we discover how CRM helps chartered accountancy firm French Duncan to save valuable admin time and positions the business strongly for future success. With 200 staff and 15 partners working across five [...]
As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate. But if you want to generate growth – and who doesn’t? – you must find ways to stand out. And one of [...]
Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least some misalignment [...]
For most CEOs control is a key issue. They know where they want to take their organisation – most have a 12-18 month strategic development plan. They know what needs to happen for them to get there. The [...]
Revenue is the lifeblood of every organisation and so it is a key metric for all senior executives. CRM helps drive revenue growth by enabling you to optimise the investment you make in sales and marketing, and by [...]
The most successful businesses are agile, they are efficient, and they seamlessly synchronise the vital functions of marketing, sales and customer service, presenting a unified and coordinated front to customers. The only sustainable way to achieve this level of [...]
There are two fundamental ways to achieve the growth that all businesses depend on: increasing revenues and reducing costs. To influence either of these key measures you need clear visibility of what's happening in your business – and that's [...]
For all the complexity associated with running a business, there are a few simple rules that never change. One of the simplest of all is this: if a business wants to flourish and keep its shareholders happy, it must [...]
