How to create new business leadership within your accountancy practice

2019-10-09T14:53:10+01:00

The partnership model at accountancy firms is a ‘win win’ for clients, because it means even the most senior accountants are hands on. But because accountants spend so much time on client work, there are other areas of the [...]

How to create new business leadership within your accountancy practice2019-10-09T14:53:10+01:00

How CRM Can Empower Your Marketing Strategy

2019-10-09T14:52:21+01:00

In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually [...]

How CRM Can Empower Your Marketing Strategy2019-10-09T14:52:21+01:00

Business development for accountants? It’s time to drink your own kool aid…

2019-10-09T14:50:55+01:00

Sales is probably not accountants favourite part of running a practice. Cold calling, networking, building a pipeline – most accountants prioritise client work, drafting ledgers, conducting audits and working on their clients’ year end accounts. Interestingly, when it comes [...]

Business development for accountants? It’s time to drink your own kool aid…2019-10-09T14:50:55+01:00

How do you build a failsafe advertising sales strategy?

2019-10-09T14:50:05+01:00

Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]

How do you build a failsafe advertising sales strategy?2019-10-09T14:50:05+01:00

Sales and Marketing Efficiency for Manufacturing

2019-05-02T10:55:17+01:00

The manufacturing industry sure has changed. And not just a little. The entire market has undergone a radical transformation in a very short span of time. Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, is [...]

Sales and Marketing Efficiency for Manufacturing2019-05-02T10:55:17+01:00