How to make your advertising sales team more effective

2019-11-21T16:52:52+00:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2019-11-21T16:52:52+00:00

How do you increase engagement and re-engage the audience that has stopped listening?

2019-11-01T09:29:26+00:00

News headlines, social media updates, newsletters, emails, whatsapp, text messages – and that’s before you even get up in the morning! The sheer volume of content that’s demanding our attention these days is phenomenal. So it’s no wonder publishers [...]

How do you increase engagement and re-engage the audience that has stopped listening?2019-11-01T09:29:26+00:00

What is CRM? Everything you need to know about Customer Relationship Management

2019-11-01T11:34:40+00:00

What is CRM? CRM stands for customer relationship management CRM stands for customer relationship management – which does a lot to explain what CRM is. Distilled, CRM is simply a tool that helps you manage your relationships with your [...]

What is CRM? Everything you need to know about Customer Relationship Management2019-11-01T11:34:40+00:00

Tech firms must align sales and marketing to prosper in the “Age of the Customer”

2019-10-04T16:02:44+01:00

How mid-sized tech firms can leapfrog bigger players Back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger published a series of 95 proclamations on an unknown website which eventually became known as The Cluetrain Manifesto. Initially, [...]

Tech firms must align sales and marketing to prosper in the “Age of the Customer”2019-10-04T16:02:44+01:00

How to create new business leadership within your accountancy practice

2019-10-09T14:53:10+01:00

The partnership model at accountancy firms is a ‘win win’ for clients, because it means even the most senior accountants are hands on. But because accountants spend so much time on client work, there are other areas of the [...]

How to create new business leadership within your accountancy practice2019-10-09T14:53:10+01:00

How CRM Can Empower Your Marketing Strategy

2019-10-09T14:52:21+01:00

In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually [...]

How CRM Can Empower Your Marketing Strategy2019-10-09T14:52:21+01:00

Business development for accountants? It’s time to drink your own kool aid…

2019-10-09T14:50:55+01:00

Sales is probably not accountants favourite part of running a practice. Cold calling, networking, building a pipeline – most accountants prioritise client work, drafting ledgers, conducting audits and working on their clients’ year end accounts. Interestingly, when it comes [...]

Business development for accountants? It’s time to drink your own kool aid…2019-10-09T14:50:55+01:00

How do you build a failsafe advertising sales strategy?

2019-10-09T14:50:05+01:00

Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]

How do you build a failsafe advertising sales strategy?2019-10-09T14:50:05+01:00