Integrated Marketing: Your Secret Sauce for Connecting with Customers

2021-04-15T10:46:38+01:00

In team sports, every member is crucial to winning a game. Everyone plays a key function, and without each member, the team falls apart and can’t succeed. Integrated marketing works the same. Integrated marketing uses all your marketing channels, like [...]

Integrated Marketing: Your Secret Sauce for Connecting with Customers2021-04-15T10:46:38+01:00

How Digital Transformation Has Changed the Demand Funnel

2020-10-14T13:11:44+01:00

We live in a digital world. At present, 70% of companies are rolling out a digital transformation strategy or are working on one—and these seismic shifts in business evolution are largely due to the ever-changing needs of today’s consumers.   In today’s [...]

How Digital Transformation Has Changed the Demand Funnel2020-10-14T13:11:44+01:00

Sales and Marketing: The Perfect One, Two Punch

2021-02-04T11:53:11+00:00

You have your marketing guru. You have your sales rep.  They each do their little thing and take on where the other leaves off, and all is good with the world, right? Wrong. Today’s customer needs a business who knows [...]

Sales and Marketing: The Perfect One, Two Punch2021-02-04T11:53:11+00:00

How CRM helps reduce business costs

2021-03-31T10:24:49+01:00

For every business, managing customer relationships and generating new leads is a top priority. Tools such as customer relationship management (CRM) software streamline this process by enabling your organisation to effectively oversee interactions between your company, customers, suppliers, and [...]

How CRM helps reduce business costs2021-03-31T10:24:49+01:00

The Importance of Data-Driven Marketing in the Digital Age

2020-07-23T16:57:02+01:00

In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside, if you're a modern business looking to engage with your customers on a deeper level, data-driven marketing is essential.   Without adopting a data-driven marketing mindset, you [...]

The Importance of Data-Driven Marketing in the Digital Age2020-07-23T16:57:02+01:00

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content

2020-07-15T13:50:12+01:00

Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and [...]

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content2020-07-15T13:50:12+01:00

Lead nurturing tips for your marketing plan

2020-06-16T14:11:06+01:00

Lead nurturing is a great way of making sure the people that are visiting your site are genuinely interested in your product. This means that once leads have hit the threshold you set they will be qualified enough to [...]

Lead nurturing tips for your marketing plan2020-06-16T14:11:06+01:00

Digital Transformation with the Power of CRM

2021-02-04T11:58:07+00:00

The current crisis has caused many businesses hardships due to issues such as supply chain disruptions, diminished customer demand, and social distancing mandates, which have affected practically every aspect of business operations. However, one sliver of light that has come [...]

Digital Transformation with the Power of CRM2021-02-04T11:58:07+00:00

A Quick Guide to Optimizing Your Marketing Costs

2020-06-16T13:23:21+01:00

There’s no denying the fact that the current business landscape is extremely dynamic and volatile, especially because even now, in early June of 2020, we still have no clear view of an end in sight.  Naturally, this shaky climate [...]

A Quick Guide to Optimizing Your Marketing Costs2020-06-16T13:23:21+01:00
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