The partnership model at accountancy firms is a ‘win win’ for clients, because it means even the most senior accountants are hands on. But because accountants spend so much time on client work, there are other areas of the [...]
Customer experience has never been so vital for a business as it is in this day and age. In a cutthroat market with minimal differences between competitors’ features and even pricing, customer service is wielded as the ultimate weapon [...]
In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually [...]
By now, you all know that content is king and context is God. Obviously, without content, it’s impossible to reach users and give them a taste of your brand. But even with content, marketers fail to reach users as [...]
Amazingly, every day we encounter companies who are still reliant on spreadsheets to control and maintain their sales funnel. Now, whilst there is unquestionably a call for spreadsheets – with some nifty tips and tricks available in those little [...]
Sales is probably not accountants favourite part of running a practice. Cold calling, networking, building a pipeline – most accountants prioritise client work, drafting ledgers, conducting audits and working on their clients’ year end accounts. Interestingly, when it comes [...]
With a projected 13.5% CAGR from 2017 through 2022, a recent Gartner study labelled the CRM market “one of the fastest-growing business software application markets” in existence. Why exactly are so many businesses in such a hurry to invest? [...]
Learn how to convert more leads with this simple strategy What is the key to dominating in any industry? Apart from different factors like marketing, quality, and pricing, the aspect that plays a major role in boosting business growth [...]
Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]
CRM gives salespeople a single view of customers, records all interactions, and allows you to track prospects through the sales funnel, right? Yes, but it can do so much more. IT firms that are currently struggling to see the [...]
