Optimization is more important now than ever before

2020-05-18T11:47:20+01:00

Let’s face it—it can be hard to shake off the doom and gloom that’s permeating our world. The onset of the COVID-19 pandemic has disrupted our health systems and impacted millions of individuals. To make matters worse, the economy [...]

Optimization is more important now than ever before2020-05-18T11:47:20+01:00

Recession-Proof Your Marketing and Sales Strategy

2020-05-18T11:15:55+01:00

The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]

Recession-Proof Your Marketing and Sales Strategy2020-05-18T11:15:55+01:00

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.

2020-05-18T11:04:46+01:00

The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.2020-05-18T11:04:46+01:00

Time to review your customer service operations?

2020-04-27T11:04:07+01:00

In the current climate of dormant demand and looming economic recession, businesses are adjusting their priorities and focusing their attention to their existing customers. Let’s face it, customers are every business’ biggest asset right now. Many organizations are taking [...]

Time to review your customer service operations?2020-04-27T11:04:07+01:00

What does it take for B2B marketers to succeed in ABM?

2020-04-14T13:28:54+01:00

Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a very demanding [...]

What does it take for B2B marketers to succeed in ABM?2020-04-14T13:28:54+01:00

Back to basics – Why it’s important to care for your existing customers right now.

2020-04-14T13:14:16+01:00

The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a  looming economic crisis. Whether you’re an individual, a small family business, or a conglomerate, these are [...]

Back to basics – Why it’s important to care for your existing customers right now.2020-04-14T13:14:16+01:00

Workbooks employees top tips for staying sane whilst working from home

2020-04-14T13:05:41+01:00

Most companies have now transitioned their employees to work remotely (those businesses that could) and Workbooks is no exception. Not many of us are used to working from home every single day and doing that can be a challenge. [...]

Workbooks employees top tips for staying sane whilst working from home2020-04-14T13:05:41+01:00
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