Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand out! There are several tips which you can implement to give your email marketing greater impact. We have put together the [...]
Selling medical devices should be easier than this. You’ve got a great product. Physicians love it. And patients, while they may not recognize the role of the specific piece of kit, enjoy the greatest benefit of all in the [...]
The goal of commercial organizations is to create shareholder value—and where marketing can have the biggest impact is in generating more revenue. Here are 4 tips for marketers to increase their contribution to pipeline and revenue. Segment your audience effectively In the digital age, the most effective [...]
We’ve created more digital data in the last two years than in the entire history of humanity. Niche or sector aside, using a cohesive mix of the data-driven insights to your advantage will empower you to spot new opportunities for growth [...]
For a sales team to maintain an optimum level of productivity and drive more revenue, planning is essential. In the digital age, tools and insights exist to streamline sales strategies and seek out the best sources of money including visualisations that will [...]
Leads are hard enough to get. When you do finally have people to sell to, you already know not everyone is going to turn into revenue. So why do so many companies treat every lead equally? Here’s the reality: at [...]
There has never been a greater need for manufacturers to find new revenue opportunities. While many manufacturers are struggling, others are thriving. Typically, these are the firms that are investing in technology to become more efficient, to focus more closely on customers and profit, and [...]
Investing in CRM software is a big step for many companies, but what do you do if that investment doesn’t give you the return you expected? Stick with it and hope it will work out? Or switch to a [...]
Any business, big, small, growing or established, needs a CRM tool. It’s simply a must. Eventually, your business will reach a point where managing your customer base using post-it notes or Excel spreadsheets becomes unrealistic, disorganized, and hard to [...]
The COVID-19 pandemic turned business operations on their heads as companies scrambled to adapt to the situation. For many, this meant turning their in-house teams into remote ones. And even though some employees have started trickling back into the office in [...]
