The manufacturing industry sure has changed. And not just a little. The entire market has undergone a radical transformation in a very short span of time. Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, is [...]
The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]
In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]
Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes… Manufacturers need both – and [...]
In this month’s ‘Customer in the spotlight’ we look at how leading online bathroom retailer soak.com realised they had reached the point of no return, they needed a CRM platform – and they needed it in just six weeks. [...]
Improving the customer experience is high on the priority list of many organisations. They spend a great deal of time and money searching for new ways to deliver a better experience than their rivals. But only 15% of companies [...]
When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations. However, CRM also benefits many other parts of a firm – notably marketing. [...]
As a business owner there's nothing quite like the feeling of being in control. It's that calmness and focus you get when you know exactly what's going on, when you have the levers available to make changes in [...]
In this month's 'Customer in the spotlight', we discover how CRM helps chartered accountancy firm French Duncan to save valuable admin time and positions the business strongly for future success. With 200 staff and 15 partners working across five [...]
As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate. But if you want to generate growth – and who doesn’t? – you must find ways to stand out. And one of [...]
