The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a looming economic crisis. Whether you’re an individual, a small family business, or a conglomerate, these are [...]
Most companies have now transitioned their employees to work remotely (those businesses that could) and Workbooks is no exception. Not many of us are used to working from home every single day and doing that can be a challenge. [...]
In response to the spread of Covid-19, many companies have transitioned their employees to work remotely. While many of us are used to doing that on a regular basis, such new policies may leave many employees and their managers working [...]
Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same – to increase revenue – their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]
Utilising CRM software is a strong indicator that your business is putting a premium on scaling and development. No matter the size or type of your business, your company has workflows / processes that require following the same set [...]
Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]
By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]
Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey. People and products are the main elements [...]
Publishers and media houses? You are fighters! As free online content burgeoned and traditional advertising revenues dropped, you have had to work much smarter to make your businesses profitable. Subscriptions have been an important part of that picture, as [...]
It’s not you. It’s me. I’ve changed. I’ve grown - my needs aren’t the same as when we got together 10 years ago. I’m sorry, but you don’t fit the bill any more. And so might go a “break [...]
