Covid-19 has radically altered working life – maybe for ever. Companies now have to work out how they’re going to adapt to a post-Covid existence, many will be happy to leave the family home and get back to office [...]
Let’s face it—it can be hard to shake off the doom and gloom that’s permeating our world. The onset of the COVID-19 pandemic has disrupted our health systems and impacted millions of individuals. To make matters worse, the economy [...]
During this period of economic, social and personal uncertainty it can be easy for a sales leader to focus on themselves and their own problems rather than that of their team. Evidence tells us that doing things for others [...]
The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]
At Workbooks, our core values are made up of 5 C's: Customer First, Committed, Co-operative, Competitive and Creative. Not many people, however, know that we have a 6th C - Cake. You will often find it in the [...]
The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]
In the current climate of dormant demand and looming economic recession, businesses are adjusting their priorities and focusing their attention to their existing customers. Let’s face it, customers are every business’ biggest asset right now. Many organizations are taking [...]
Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a very demanding [...]
The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a looming economic crisis. Whether you’re an individual, a small family business, or a conglomerate, these are [...]
Most companies have now transitioned their employees to work remotely (those businesses that could) and Workbooks is no exception. Not many of us are used to working from home every single day and doing that can be a challenge. [...]
