You have a great new shiny, CRM system, all singing, all dancing – you blew the budget. But there’s a problem – adoption is poor, you can’t use it the way you want to. There are few things in [...]
And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]
After identifying the need for a CRM system to help drive revenue, reduce operational costs and improve customer experience, and selecting the right technology, your CRM journey should be well underway. But what if your technology vendor doesn’t provide [...]
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News headlines, social media updates, newsletters, emails, whatsapp, text messages – and that’s before you even get up in the morning! The sheer volume of content that’s demanding our attention these days is phenomenal. So it’s no wonder publishers [...]
Company growth is the objective of most senior managers and owners who are forever seeking ways to expand and build their business. However, whilst ultimately desirable, and, generally considered a show of success and power, there are clear drawbacks [...]
What is CRM? CRM stands for customer relationship management CRM stands for customer relationship management – which does a lot to explain what CRM is. Distilled, CRM is simply a tool that helps you manage your relationships with your [...]
How mid-sized tech firms can leapfrog bigger players Back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger published a series of 95 proclamations on an unknown website which eventually became known as The Cluetrain Manifesto. Initially, [...]
There are rare occasions when technology breaks out of the bonds of the geeks in the basement and impinges on the national consciousness. The debate around AI is just one of those occasions. Politicians, business leaders, trade unionists, and [...]
Buying in the B2B space now involves an average of 6.8 people, according to Harvard Business Review. It’s likely that at least one member of this group will sit in the C-suite. So why not go direct to them? [...]
