Being a marketing professional at a consultancy or professional services firm is not always an easy job. People working within that industry sector tend to be project managers, process hounds, methodology whizzes – in their work life, they are [...]
Lead nurturing is a great way of making sure the people that are visiting your site are genuinely interested in your product. This means that once leads have hit the threshold you set they will be qualified enough to [...]
With the current corona climate and businesses tightening their belts, the odds are that that the growth trajectory will flatten somewhat. Of course, what that means for you in real terms, is that competition will get more fierce. So [...]
Reading articles recently about selling and sales management I’ve noticed a trend towards new approaches like sales 2.0, social selling, the new way to prospect etc. where they often discuss the pros and cons of measuring or tracking the [...]
The current climate has caused many businesses hardships due to concerns over everything from supply chain disruptions, diminished customer demand, and social distancing mandates, which have affected practically every aspect of business operations. However, one sliver of light that [...]
There’s no denying the fact that the current business landscape is extremely dynamic and volatile, especially because even now, in early June of 2020, we still have no clear view of an end in sight. Naturally, this shaky climate [...]
We’ve all worked in organizations where the sales team sometimes work by the seat of their pants, there’s no real direction from management other than hit your numbers and get that sweet dopamine rush for every deal you close, [...]
As the coronavirus continues wreaking havoc on the world, an unprecedented array of companies are navigating the transition to working remotely - reviewing their technology infrastructure and the tools their staff need to perform their daily tasks. And as [...]
“In more and more companies, managerial decisions rely less on a leader’s ‘gut instinct’ and instead on data-based analytics,” noted Erik Brynjolfsson, Lorin M. Hitt and Heekyung Hellen Kim in their research paper Strength in Numbers. The paper highlighted [...]
Covid-19 has radically altered working life – maybe for ever. Companies now have to work out how they’re going to adapt to a post-Covid existence, many will be happy to leave the family home and get back to office [...]
