Why Your CRM Needs To Serve The Whole Business, Not Just Sales

2021-04-09T12:12:53+01:00

The business-boosting benefits of embracing a unified CRM. In the digital age, customers have access to an ever-growing choice of channels and touchpoints. While cold calling and sending out one-size-fits-all email communications once proved effective, people command far more [...]

Why Your CRM Needs To Serve The Whole Business, Not Just Sales2021-04-09T12:12:53+01:00

Your Guide To The Art of Pipeline Management

2021-03-24T09:15:57+00:00

Deploy these tips, techniques, and ideas to improve your sales pipeline.  Niche, sector, product, or service aside, to succeed in today’s challenging business environment, you need a sustainable flow of sales.  To show you how you can optimize your lead generation, qualification, and nurturing [...]

Your Guide To The Art of Pipeline Management2021-03-24T09:15:57+00:00

Your Essential Guide to Cross-Selling and Upselling

2021-03-24T09:24:27+00:00

Cross-selling and upselling are powerful techniques to increase your revenue and build customer loyalty.  By taking the right approach to cross-selling and upselling, you can increase your average order value (AOV) and CLV (Customer Lifetime Value), adding a sustainable revenue source to your [...]

Your Essential Guide to Cross-Selling and Upselling2021-03-24T09:24:27+00:00

Recession-Proof Your Marketing and Sales Strategy

2020-05-18T11:15:55+01:00

The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]

Recession-Proof Your Marketing and Sales Strategy2020-05-18T11:15:55+01:00

Bridging The Gap – Sales and Marketing Team Alignment

2020-04-14T12:57:04+01:00

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same –  to increase revenue –  their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]

Bridging The Gap – Sales and Marketing Team Alignment2020-04-14T12:57:04+01:00

Using CRM to Manage Subscriptions and Renewals

2020-02-24T11:53:10+00:00

Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]

Using CRM to Manage Subscriptions and Renewals2020-02-24T11:53:10+00:00

How to make your advertising sales team more effective

2020-04-15T10:54:13+01:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2020-04-15T10:54:13+01:00

How CRM can help you accurately forecast sales

2019-09-19T12:51:54+01:00

Amazingly, every day we encounter companies who are still reliant on spreadsheets to control and maintain their sales funnel. Now, whilst there is unquestionably a call for spreadsheets – with some nifty tips and tricks available in those little [...]

How CRM can help you accurately forecast sales2019-09-19T12:51:54+01:00
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