Recession-Proof Your Marketing and Sales Strategy

2020-05-18T11:15:55+01:00

The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]

Recession-Proof Your Marketing and Sales Strategy2020-05-18T11:15:55+01:00

Bridging The Gap – Sales and Marketing Team Alignment

2020-04-14T12:57:04+01:00

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same –  to increase revenue –  their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]

Bridging The Gap – Sales and Marketing Team Alignment2020-04-14T12:57:04+01:00

Using CRM to Manage Subscriptions and Renewals

2020-02-24T11:53:10+00:00

Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]

Using CRM to Manage Subscriptions and Renewals2020-02-24T11:53:10+00:00

How to make your advertising sales team more effective

2020-04-15T10:54:13+01:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2020-04-15T10:54:13+01:00

How CRM can help you accurately forecast sales

2019-09-19T12:51:54+01:00

Amazingly, every day we encounter companies who are still reliant on spreadsheets to control and maintain their sales funnel. Now, whilst there is unquestionably a call for spreadsheets – with some nifty tips and tricks available in those little [...]

How CRM can help you accurately forecast sales2019-09-19T12:51:54+01:00

It’s not you, it’s me – the warning signs a client might leave

2020-04-15T10:49:22+01:00

When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]

It’s not you, it’s me – the warning signs a client might leave2020-04-15T10:49:22+01:00

Being on the Front Foot – Four Tips for Proactive Account Management

2020-04-15T10:49:20+01:00

A key issue for many accountancy firms is they don’t have a formalised account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2020-04-15T10:49:20+01:00

A Practical Guide to Cross-Selling and Upselling

2019-10-21T10:37:58+01:00

The accountancy landscape is evolving at a vast rate, becoming increasingly competitive, keeping and maintaining customer bases has become crucial, so here is a practical guide to cross-selling and upselling. Accountancy is an industry going through a lot of [...]

A Practical Guide to Cross-Selling and Upselling2019-10-21T10:37:58+01:00
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