Using CRM to Manage Subscriptions and Renewals

2020-02-24T11:53:10+00:00

Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]

Using CRM to Manage Subscriptions and Renewals2020-02-24T11:53:10+00:00

How to make your advertising sales team more effective

2020-04-01T13:38:44+01:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2020-04-01T13:38:44+01:00

How CRM can help you accurately forecast sales

2019-09-19T12:51:54+01:00

Amazingly, every day we encounter companies who are still reliant on spreadsheets to control and maintain their sales funnel. Now, whilst there is unquestionably a call for spreadsheets – with some nifty tips and tricks available in those little [...]

How CRM can help you accurately forecast sales2019-09-19T12:51:54+01:00

It’s not you, it’s me – the warning signs a client might leave

2019-11-28T14:54:39+00:00

When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]

It’s not you, it’s me – the warning signs a client might leave2019-11-28T14:54:39+00:00

Being on the Front Foot – Four Tips for Proactive Account Management

2019-10-09T14:48:08+01:00

A key issue for many accountancy firms is they don’t have a formalised account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2019-10-09T14:48:08+01:00

A Practical Guide to Cross-Selling and Upselling

2019-10-21T10:37:58+01:00

The accountancy landscape is evolving at a vast rate, becoming increasingly competitive, keeping and maintaining customer bases has become crucial, so here is a practical guide to cross-selling and upselling. Accountancy is an industry going through a lot of [...]

A Practical Guide to Cross-Selling and Upselling2019-10-21T10:37:58+01:00

Sales and Marketing Efficiency for Manufacturing

2020-02-17T16:25:30+00:00

The manufacturing industry sure has changed. And not just a little. The entire market has undergone a radical transformation in a very short span of time. Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, is [...]

Sales and Marketing Efficiency for Manufacturing2020-02-17T16:25:30+00:00

A bird in the hand – five tips for client retention

2019-10-09T14:47:44+01:00

The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]

A bird in the hand – five tips for client retention2019-10-09T14:47:44+01:00