You might think email marketing is just a marketers tool. I mean, it’s in the product name, right? So why should a salesperson need to know anything when it comes to email marketing? Well, as it turns out, it’s not just a tool for marketers to generate you leads. It’s a tool you can use to help you close sales too.

Email Marketing & Lead Generation

Let’s start with lead generation, shall we? Sure, this usually falls under marketing but how big a divide is there between what makes a marketing qualified lead and a sales qualified lead? Now, if you use email marketing with lead generation tools such as IP lookup and lead scoring, you and marketing might start seeing eye to eye on what makes a qualified lead.

Look at setting up email campaigns off the back of certain web pages. Retarget those inbound website leads and associate a score with their visit. As their score builds, you can start to see which leads are showing buying behaviour and focus on getting in contact with the hot prospects.

Email Marketing & Lead Nurturing

You know that most leads you call up aren’t ready to buy the first time they hear from you. Or even the second time. Perhaps not even the third time. Rather than wasting your time constantly scheduling callbacks, take advantage of the automated email marketing campaigns your marketing teams can set up.

Use plain-text, Outlook style emails to make it sound like your emailing the masses 1-2-1 and send targeted emails based on what they’ve looked at on your website. Then, when their score climbs to a certain number, you’ll know when they are ready to hear from you – the salesperson.

Email Marketing & Lead Nurturing

You know that most leads you call up aren’t ready to buy the first time they hear from you. Or even the second time. Perhaps not even the third time. Rather than wasting your time constantly scheduling callbacks, take advantage of the automated email marketing campaigns your marketing teams can set up.

Use plain-text, Outlook style emails to make it sound like your emailing the masses 1-2-1 and send targeted emails based on what they’ve looked at on your website. Then, when their score climbs to a certain number, you’ll know when they are ready to hear from you – the salesperson.