Is the information in your business disjointed; so that you find it difficult to really know what’s going on and what the true cost of your lead to customer cycle is? Not to mention that calculating the ROI of your marketing efforts seems impossible?
Don’t be ashamed to admit it. If it makes you feel any better, Gartner says that 85% of businesses shell out their precious budget to end up with a CRM system that doesn’t suit their business needs. It doesn’t have to be that way, though. Benchmark studies reveal that CRM applications can:
Improve customer retention by 27%.
Decrease the sales cycle time by over 24%.
Increase each sales person’s revenue by up to 41%.