The Web2Case and Web2Lead Web Forms work in similar ways. However, there are differences in behaviour between each of the Forms and what happens when information is submitted through them. This page will explain what happens within Workbooks when the information is submitted.

Web2Case

When information on the form is submitted it populates all of the respective Fields on your Case Record, the only Required Field on the Web2Case form by default is the Summary, however you may want to configure the Contact email field to also be required as this is used to look up the Case’s Primary Contact.

When an email address is entered the Web2Case Form runs a lookup in Workbooks to find a Person Record with a matching Primary Email field.

If one is found this Person is then set as the Case’s Primary Contact, if one is not found only the Email Field is populated on the Case. A Person Record may then need to be created in your Workbooks database.

Web2Lead

When information is submitted on the Web2Lead form it will create a new Sales Lead. By default the only required field on the Form is the Person name. However, it is worth configuring the Email field to be required also, as this can be used as an easier way to match records for identifying potential duplicates.

Additionally - you are able to configure the creation of Compliance Records on the Web2Lead Form. These can be set values and hidden from the User so that an identical Compliance Record is created every time the Form is submitted. If you have multiple Web2Lead forms on your website you can set these values to be different on each form. 

On submission the Lead and Compliance Record are created within the database instantly.