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Setting up a Web2Lead Form

To set up a Web2Lead Form you will need to access the Web Key setup form from Start > Configuration > Email & Integration > Web To Lead and select New Sales Lead Key.

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This creates a new dialogue box that allows you to set who the new Sales Lead will be assigned to, as well as the created by.

We would recommend that you set the Created by to be the Automation User as this will always have the relevant access and cannot be disabled.

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Once you have configured who the Lead will be Created by and Assigned to – press Save, this will then generate an API Key and give you access to the Web to Lead Form.

It is important that the web key is not removed from your form. This is a unique key that will be used to authenticate into your Workbooks database and create records. When looking at the HTML code, the web key will look something like the below:

<input type =’hidden’ name=’web_key’ value=’75e7c935f5ecdfa62275c8c646c3bc8e8dabc51c’ />

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By selecting the Form button you will be able to download the Web2Lead html file, opening this provides you with a basic html form with all of the Lead Fields as well as Custom Fields that you have created.

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Additionally, you can use the Web2Lead Form to create a Compliance Record that attaches to the Lead, from the Web Form you can set the Legal Grounds and Purpose, as well as whether the User selects whether they want to receive marketing Communications.

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Information on how to hide or make fields required can be found on our Editing a Web Key page. From this page your Web Developer will also be able to create success or failure pages from the Submission button on the Form.

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