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Force24 Processes

The script that actually communicates and makes updates on either sides.

Completing step – 3(Force24 Main tab) will automatically create a set of scheduled processes within Workbooks, communicating to Force24. Please see the processes  and what they do below: 

Force24 - Send People

This process will identify and sync new People to Force24 who have: 

  • A ‘true’ value in the ‘Sync with Mailer’ checkbox on People records. 
  • Email address is not blank 
  • Email address is not linked to another Force24 contact 
  • Force24 Contact ID is blank 

It will also sync updated People to Force24 when: 

  • Force24 Contact ID is not blank 
  • ‘Update at’ is after the last sync 

It will also detect deleted People if: 

  • Person is deleted in Workbooks and no other Person in Workbooks uses the same email address then the contact will delete in Force24 
  • If another Person record in Workbooks uses the same email address and the records are merged, it will update the Contact in Force24 

Force24 - Retrieve People 

This process will 

  • Fetch People from Force24 to Unsubscribe 
  • Create new People in Workbooks if new contacts are created in Force24 for example anyone who completes a form fill.
  • Update the Force24 Lead Score field in Workbooks.

Force24 - Retrieve Activities

This process will: 

  • Sync campaign result data from Force24 and create Online Activities in Workbooks 
  • Create a ‘Shadow’ Mailshot to correspond with the Force24 campaign – This will help to easily identify Online Activities related to the Mailshot 
  • Fetch web activity and create Online Activities in Workbooks 
  • It will only fetch the Activity types as per the settings in the Force24 setup page

Force24 - Send Mailing Lists

This process will: 

  • Sync ‘Mailing Lists’ from Workbooks and create ‘Marketing Lists’ in Force24 
  • Sync Members to Marketing Lists 
  • Adds new Members 
  • Removes deleted Members 

iFrame to Force24 

Navigate to Start > Marketing > Force24. 

The iFrame allows access to Force24 within Workbooks and automatically logs Main users in using SSO. 

Note

NOTE: You can also create new custom Contact fields either here or directly in Force24. 

iFrame on Person Records 

 

  • Accessible through Person records under the Force24 tab. 
  • This eliminates the need to sync all campaign results back to Online Activities. 
  • The Activity option provides a timeline view of interactions. 
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