Workbooks x Force24(Force24 Processes page 3)
The script that actually communicates and makes updates on either sides.
Completing step – 3(Force24 Main tab) will automatically create a set of scheduled processes within Workbooks, communicating to Force24. Please see the processes and what they do below:
Force24 - Send People
This process will identify and sync new People to Force24 who have:
- A ‘true’ value in the ‘Sync with Mailer’ checkbox on People records.
- Email address is not blank
- Email address is not linked to another Force24 contact
- Force24 Contact ID is blank
It will also sync updated People to Force24 when:
- Force24 Contact ID is not blank
- ‘Update at’ is after the last sync
It will also detect deleted People if:
- Person is deleted in Workbooks and no other Person in Workbooks uses the same email address then the contact will delete in Force24
- If another Person record in Workbooks uses the same email address and the records are merged, it will update the Contact in Force24
Force24 - Retrieve People
This process will
- Fetch People from Force24 to Unsubscribe
- Create new People in Workbooks if new contacts are created in Force24 for example anyone who completes a form fill.
- Update the Force24 Lead Score field in Workbooks.
Force24 - Retrieve Activities
This process will:
- Sync campaign result data from Force24 and create Online Activities in Workbooks
- Create a ‘Shadow’ Mailshot to correspond with the Force24 campaign – This will help to easily identify Online Activities related to the Mailshot
- Fetch web activity and create Online Activities in Workbooks
- It will only fetch the Activity types as per the settings in the Force24 setup page
Force24 - Send Mailing Lists
This process will:
- Sync ‘Mailing Lists’ from Workbooks and create ‘Marketing Lists’ in Force24
- Sync Members to Marketing Lists
- Adds new Members
- Removes deleted Members
iFrame to Force24
Navigate to Start > Marketing > Force24.
The iFrame allows access to Force24 within Workbooks and automatically logs Main users in using SSO.
Note
NOTE: You can also create new custom Contact fields either here or directly in Force24.
iFrame on Person Records
- Accessible through Person records under the Force24 tab.
- This eliminates the need to sync all campaign results back to Online Activities.
- The Activity option provides a timeline view of interactions.