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Adding the Tracking Code to your website

By default, the tracking code you add will only track Organisations who visit your website. Please contact for further information about tracking people on your site too.

Tracking Organisations

Please see the Creating your account and adding your tracking code page in the CommuniGator Resource Centre that explains how to place the tracking code on your website. You will be sent the Tracking Code specific for your website by the Workbooks Support Team after you have registered your interest with us.

To add this code, you will need to pass the code to your web developer and they will need to put this on all pages that you want to be tracked. An example of the format of the tracking code is also below (replace xxx with your Client ID).

<script data-cfasync='false' type='text/javascript' defer='' async='' 

However, if your website is under a secure SSL certificate ( then you will need to add this alternative secure tracking script to your website (replace xxx with your Client ID).

<script data-cfasync='false' type='text/javascript' defer='' async='' 


Tracking People

Tracking People on your website allows you to know who was visiting what pages, and their email address. This information is then brought into Workbooks in a similar way to Organisations viewing your website, but is matched based on email address instead. You can do this in various ways, such as adding a cookie to their browser when they:

  • submit a webform on your website.
  • click on a link in an email.

Tracking via a webform

To enable Web Insights to track a form submitted with an email address you need to add the following javascript with the correct values to each page on your website with a web form (in addition to the code added for tracking Organisations).

<script type="text/javascript">
    var _wow=_wow||[];
    _wow.push(['formSubmit', 'myForm', 'email', 'firstname', 'lastname'])


  • myForm is the Id of the form element
  • email is the name of the email input on the form
  • firstname is the name of the first name input on the form
  • lastname is the name of the last name input on the form

Tracking via an email link (MailChimp/DotMailer)

It is possible to add tracking code to pretty much any email marketing platform which will identify People clicking through to the website and being picked-up by Web Insights.

Web Insights/Gatorleads will understand the following URL parameter as the persons email address:

So the URL parameter needs to be added onto the end of the URLs in the email marketing tool. For example, to track our pricing page, the URL would be:

Nearly all email marketing technology allows you to ‘merge’ in values into the URL and we know that both MailChimp and DotMailer support this functionality.  It does mean that users must specifically add this to their Call to Action URLs. For example, MailChimp uses the format:*|EMAIL|*

and DotMailer uses:

By passing the email address into the URL parameter, this causes insights to drop a cookie on the users' browser, which will then associate them with that email address. In turn, this will get connected to the relevant Person or Lead record in Workbooks.