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Using UTM Values
Last updated : 2nd June 2026
UTM stands for Urchin Tracking Module which are tracking modules that use Google Analytics to track how your Google Ad campaigns are performing. They allow you to track the source, medium, campaign name and content and the search term used. Tracking this information is very useful as it will allow you to keep on top of what campaigns are working for you, as well as which mediums, and enabling you to identify where your leads are coming from.
Spotler have a blog that has everything you should know about UTMs and how to use them effectively, from character limit to the one place they cant’s help you.
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